Product presentations must boost sales
Are you looking to launch your next product with bravado? Or do you have a product that needs a sales boost due to dwindling sales figures? Every year, thousands of new products or varieties of existing products hit supermarket shelves. Winning the consumers’ favour can make or break your campaign.
We have investigated what can induce shoppers to put new products in the shopping cart.
When presented with an exciting product presentation in the right spot, as much as 58 % will ask questions and 46 % will remember your product next time they are pushing the cart around the supermarket. From these 32 % are likely to choose your product rather than a similar product.
However, you need to make an effort before consumers will spend time on your product presentation. 54 % expect to be inspired when visiting a stall, while a staggering 78 % indicate that product presentations help make their shopping more exciting.
All of this makes it worthwhile considering who to work with next time you are looking to present your product to the consumers.
We use RelationMedia as our demo agency, where all our shop demos are handled by them. Put differently, we cooperate with them about the strategy on when to run demos, what to emphasise, the scale that matches the shops and what sells best.
Be inspired by our other customers
Product presentations can be varied in infinity and we are happy to offer up our experience for you. We help you make the right choice when it comes to location, setup and branding, as well as how to best interact with the consumers. View a selection of the activities, we have helped other customers succeed with.
Roadtripping with a full-size kitchen. Tasty treats from favourite dishes and inspiration to try new recipes.Knorr roadshow
Want to push your product into more consumer carts?
Contact: Bjørn Kidmose
Phone: +45 25 37 08 04