Exit interviews empower consumer relations

How do consumers view your shops? Are they satisfied with the level of service, employer knowledge, goods selection and campaigns? Do they prefer a specific brand or product to yours - and why?

A mountain of untapped knowledge is at your fingertips. But how do you get to it?

Ask consumers with exit interviews

Exit interviews is your gateway to all the knowledge you need to service consumers optimally. It provides a unique opportunity to test how your shops perform.

Let RelationMedia execute your customer surveys.

Based on a specific set of questions, we distribute interviewers to your shops. They are positioned near the exit, e.g. at the register line and make sure to ask consumers their opinion while still in the shop. We recommend ongoing tracking to allow you constant access to the latest developments. KIWI Denmark has embraced this solution (link til case - skal den med OG skal den oversættes??)

Discover if consumers think it is easy to find the products they need, how they see the shop overall, if they are happy about the cleanliness, how they rate the store or chain compared to your competitors. In the end, only the imagination - and usability - can limit the answers you get.

If you want to get more bang for your buck, combine exit interviews with data collection  and/or mystery shopping (link til mystery shopping_UK). The more data the better insight - if you process your data and apply it in practice.